On February 16 of this year, Fujifilm released an updated version of the camera, the X100F. It packs a newer sensor, Wi-Fi and a faster processor into the same retro-looking body of the original X100. Yuji Igarashi, general manager of Fujifilm North America's Electronic Imaging Division, says that nostalgia and innovation were equally important factors in its camera design. That balance of old and new has been a successful formula for both Fujifilm and Leica and will be important in order for any tech product to successfully incorporate nostalgia.
Kodak is using nostalgia to save an entire medium: film, Before the phone took over as the default camcorder of choice, we used beautifully boxy little Super 8 film cameras to document parties and family get-togethers, And much like the resurgence of vinyl records, shooting on film is making a comeback among people nostalgic for the warm look and unique visual character that it delivers, Kodak is using a combination of digital and analog in its new Super 8 camera, Earlier this year, Kodak announced a new Super 8 film camera that records onto 8mm film cartridges iphone case 5s ebay (instead of an SD card like a digital camera does), But despite its analog heart, the new camera has modern comforts like a digital display and internal rechargeable battery, Kodak even has a mail-in program to develop, process and scan your 8mm film cartridges — in return you get digital video files and your developed film..
The new Super 8 film camera is all about making it as convenient as possible for someone to shoot on film. Kodak CEO Jeff Clarke says, "Thematically, this camera is about converging the old and the new, craft with technology, analog and digital."While I don't expect to see everyone shooting on Super 8 film cameras tomorrow, this is a smart way to address people's craving for film. Who knows, maybe 8mm film cameras will become the new turntables?. As we're still in the early stages of this nostalgia tech trend, there is a lot of experimentation trying to make it work. But whether the trend appears in literal re-creations like the Nokia 3310 or more inspired designs like the Leica M10, the ultimate judge of its success will be if people buy these products.
This leads to a bigger question: What does the nostalgia trend mean for tech? Has the industry simply run out of original ideas (echoing a current charge against Hollywood with its seemingly endless series of reboots) or is there a deeper reason to embrace nostalgia? Maybe consumers see nostalgic gadgets as a way to escape their increasingly complex reality by reliving a simpler time, For me, though, I just knew I wanted that Nintendo NES Classic Edition, And after trying for three iphone case 5s ebay months, I finally got one, The cable on the controller is short so I sat cross-legged on the floor a few feet away from the screen — just like when I was a kid, Within moments, the opening dada-duh-dadda-duh-dahs of the Super Mario Brothers theme song played and I was in heaven, Now I just need to decide if I'm going to get an SNES Classic this fall..
In an attempt to win your heart and money, tech products are appealing to your sense of nostalgia. Don't expect that to stop anytime soon. The Nokia 3310 is back for 2017, well kind of. Aside from a color display and a camera, this new version is essentially the same as the original Nokia 3310 from 2000. The BlackBerry KeyOne is a brand-new Android smartphone with an actual physical keyboard. In its heyday, BlackBerry design was a perfect blend of hardware and user-friendliness defined by its small keyboard that let you confidently double-thumb fast replies to texts and emails.