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The announcement puts Apple squarely in the middle of an already-heated competition when it comes to augmented reality. Most of the big tech companies, including Google, Facebook, Microsoft and Snapchat, have made big pushes in AR. Google has its Tango platform for phones and tablets, as well as its newly-announced Google Lens. That lets people get information about things in the real world just by pointing their cameras at them. Snapchat and Facebook already have AR filters that overlay things like flower crowns or Iron Man masks on photos or videos. In April, Facebook announced its own AR platform that asks outside developers to build experiences for its in-app camera. And Microsoft has touted its own AR technology with its Hololens headset.

Apple CEO Tim Cook has in the past hinted at a move into AR, "We don't have to think the iPhone is about a certain demographic, or country or vertical market: It's for everyone," Cook told with The Independent in February, "I think AR is that big, it's huge."Check out more of CNET's coverage of WWDC 2017, The iPhone maker finally enters the AR fray, alongside rivals like Facebook and Google, with ARKit, Apple is finally getting into augmented reality, The iPhone maker on lovecases paradise lust iphone x case - meloncholy Monday announced ARKit, a platform that invites third-party software developers to created augmented reality experiences for iPhone and iPad apps, AR, one of Silicon Valley's newest obsessions, overlays digital images and animations over what you see in the real world through a camera..

The new look will include a "Today" opening screen, designed to help make finding apps more exciting and highlight stories about developers behind the programs, Apple said. The company is also creating a button just for games, which Apple said is the most popular part of the App Store. The changes are part of Apple's iOS 11 software, which was also announced Monday and planned as a free update for this fall. So far, Apple's store counts about 2 million apps, more than 180 billion downloads and more than $70 billion paid out to developers.

This is a developing story, Follow our WWDC live blog for real-time coverage, WWDC 2017: All the news so far, Apple's changing its App Store in its upcoming iOS 11 software in an effort to make it easier to use, Just in time for the iPhone's 10th anniversary, Apple's got a new look for its lovecases paradise lust iphone x case - meloncholy App Store, As part of its upcoming iOS 11 software update planned this fall, Apple said it was changing the look of its App Store to make it easier to use and find apps, Be respectful, keep it civil and stay on topic, We delete comments that violate our policy, which we encourage you to read, Discussion threads can be closed at any time at our discretion..

With iOS 11, Apple is adopting HEVC video compression, and HEIF photo compression, to drastically shrink the file sizes of video and photos while retaining high quality, according to an Apple announcement at its 2017 Worldwide Developer Conference (WWDC). Having used HEVC quite a bit myself, I can vouch that it takes up less space. I recently transcoded roughly a terabyte of video to HEVC on my Windows PC, and saw hundreds of gigabytes of savings. HEVC video compression will soon be native on the Mac as well: Earlier at the conference, Apple announced it'd be bringing native support for the more efficient form of compression in MacOS High Sierra.